• de
On what’s ahead in 2019, particularly one event shines on the horizon: the FIFA Women’s World Cup 2019 taking place in France. Women’s football has recently gained in popularity and participation. But we have not reached our goal yet and will continue to challenge stereotypes and demand respect for women in soccer. Together with Equal Playing Field, DISCOVER FOOTBALL, Women Win, Global Goals World Cup and all the other great organization fighting for the United Nations goal number 5. Going this direction, I intend the exhibition “Kick it like Marta” focusing on girls and women playing football in Baden-Württemberg. It shares a familiar story to many of the World Class players who fought against the odds to make it where they are today. It is a tale about a journey of girls who overcome many obstacles to fight for change in the way female football is perceived – and about their individual motivation strengths and successes. It therefore aims at the visibility of girls and women playing football beyond the sexualized images portrayed in media. With an emotionally charged photo and video documentation, multi-faceted storytelling including a social media campaign, the project sets out principles to support the empowerment of women […]
Read More
An initiative with a new approach: Football stars pay one percent of their income into a social fund – thus football helps underprivileged people around the world. Kicking for a better world. This motto represents Jürgen Griesbeck’s idea and the essence of the ‘Common Goal’ initiative in a nutshell. Prominent footballers, but also other parties from this extremely capital-intensive industry, donate one percent of their income to social causes. Griesbeck is supported by many people who share his vision: Deploy football with its fascination and social binding force as a medium for a more just and peaceful society. Jürgen Griesbeck is able to wait. As a matter of fact, he has remained skeptical about using prominent names for any purpose whatsoever for 15 years. This was for a good reason: Anyone familiar with the concept of the ambassador (and/or brand ambassador), which is widely applied in marketing and in many NGOs, knows that it can quite easily backfire – namely, when the ambassador’s reputation has passed its peak or he/she has caused a scandal. Then the blessing can turn into a curse and diminish public interest or in a worst-case scenario, negative headlines can adversely impact the subject in question or the brand. However, it […]
Read More
The attraction of a good deed: Female footballer is honored by Bono in a U2 song after playing a spectacular match on the Kilimanjaro Kicking at an elevation of almost 6000 meters: A very special kind of exhilaration. A legal high that – in the truest sense of the word – can only be topped by very few other experiences. I.e. a concert by a band that is worshiped by its fans with a cult of reverence: U2. Time and time again, Bono, The Edge & Co., manage to convey a sense of pleasure with groove and goosebumps in a holistic experience. What do pinnacle Football and U2 have in common? More than anyone thinks. It involves women: On June 24th, 2017, approximately 30 female players from 24 countries made history and set a record by playing a football match on the Kilimanjaro, the highest mountain in Africa. On this mountain, neither stadiums nor streets have a name. The game and the underlying ‘Equal Playing Field’ initiative potentially caught the attention of the Irish rock stars. Either way: The match – more precisely, the player Josefina Martorell – was actually mentioned by U2 in a song, which the band performed […]
Read More
You can’t. Two words women and girls have heard for centuries. The co-founder of the Equal Playing Field initiative said: “The playing field is not equal. We wanted to use the climb of Kilimanjaro to highlight the gender inequalities faced today by women in sport. Women have fewer opportunities to play sport, get paid less when they do, and don’t get the same coverage or respect in the media. I don’t want to be having this same discussion with my future children.” Laura has worked on a number of major sports events and development projects, combining the two when working on the Street Child World Cup. She developed both grassroots projects and Government policy and is always a passionate advocate of equality in the workplace. She made the transition from ballet to football rather late but enjoys playing with different teams and meeting fascinating people around the world. She hopes that in thirty years time, this whole topic won’t even be a conversation at all.  
Read More
La nuestra futbol femenino
Juli was nine when she escaped the violence perpetrated by drug cartels. Her physicist father pursued his PhD at Sweden’s Uppsala University while her anthropologist mother worked on her master’s thesis.
Read More
Esraa learned from a very young age to face a lot of obstacles being a girl — a girl who not only plays football, but a girl who actually plays better than a lot of boys too.
Read More